This is why today we will talk about a fundamental character, to whom we owe not only many teachings but also thanks, yes, thanks to the character who created one of our favorite social networks. That's right, they surely thought of Facebook , that's why Mark Elliot Zuckerberg will be our character, about whom we will know a little more about his life and his importance in digital marketing. Mark was born on May 14, 1984 in White Plains, United States and at just 33 years old, he is an American programmer, philanthropist and businessman, best known for being the creator of the Facebook platform, of course he had the help of his Harvard classmates. Before creating the famous social network, Mark developed programs that could be liked by his classmates, such as Coursematch that allowed them to see the list of their classmates or Facemask where they could give their classmates a score based on their photos.
Since 2010, Zuckerberg has been named in Time magazine as one of the 100 richest and most influential people, in addition to being named Person of the Year and having a fortune valued at US $ 63.3 billion, which buy email database gives him, according to Forbes, a ranking as the fifth richest person in the world. In one of the many interviews that Mark has had, one of his proposals that seems complex and somewhat ambitious, such as ensuring that everyone has access to the internet, Mark offers some lessons that any entrepreneur should be clear about. Let's see! One of Facebook's goals is to create a more connected world. And apparently it has been succeeding. Well, in its 13 years of creation, it has been able to unite approximately one fifth of the planet. Their strategies and investments are always aimed at increasing the population to achieve a greater connection, so teaching is to have a clear mission and focus it on consumers.
For an entrepreneur it is vital to believe in his project, to have clear objectives in order to project his idea to people as the best. For example, Yahoo wanted to buy Facebook for $ 1 billion, but this proposal was rejected, although the amount was significant. Mark continued to work on his project until he positioned it in such a way that his assets exceeded the proposed figure and continues to grow. Excellence is in not being excellent: It is important in a company to be able to face any error, for this reason, Mark says that it is "Better done than perfect" showing the dynamism of its platform, in which it is being used on a daily basis. creating and testing new applications, functions or changes that will finally be approved or rejected by users. The invitation is to innovate and be very dynamic when using technology as a strategy and an essential part of the company. Another key point that Zuckerberg highlights is that in digital marketing it is important to understand the market by detecting opportunities in order to take the necessary risks. Zuckerberg's family An example of this is what Facebook has done by acquiring other platforms such as Instagram and WhatsApp , good success! An opportunity was detected in which he could reach new markets, new audiences, adding more value to his networks, and although these two applications cost him many millions of dollars, they were worth the investment. Well, as Zuckerberg put it, "The biggest risk is not taking any risk." It is clear that Mark is capable of devising any strategy that attracts more audiences, that brings in new users, that builds loyalty and achieves a very good interaction.
Therefore, we will tell you three strategies that Mark has made and that surely no marketer would like to miss. Digital marketing is one of those strategies, that's why you use your network and add different functions that your consumers will like. For example, its Facebook Live tool was used for the first link between space and Earth through the application. Or the time that viral marketing was done when the singer Selena Gómez was invited to the company's facilities, this in order to carry out an influencer marketing strategy, where a casual meeting and the popularity of the singer was key to the viral marketing, said meeting had millions of interactions on the singer's Instagram profile. A multimillionaire, multi-creative. Surely Zuckerberg does not want to go down in history solely as a successful billionaire or businessman, he also wants to do so by transcending and creating things that help society, not just apps or tools. For example, Mark gave his company four months of leave for parents during the first year of their newborn children. This proposal was taken as a message of gender equality, thus looking at the social marketing strategy. After knowing a little about Mark Zuckerberg and learning about his importance in digital marketing, we can use the strategies that the founder of Facebook has carried out, in order to reach new segments and why not, contribute to that connectivity that So much he looks for it and that surely it would be an opportunity for any company to reach more markets and, surely, potential clients.